Your domain name is your identity on the web. In choosing a domain, you want to make sure you choose a domain name that not only fits your business. Another thing to consider is that your domain should be easy to find and promote. Ideally, before you start building content on the web, make sure you have got tour domain right.
Let us now see 12 essential tips for choosing and registering the right domain name.
- Make it easy to memorize
- Make it easy to pronounce.
- Make it easy to type.
- Keep it short.
- Use keywords.
- Make it unique.
- Localize your domain.
- Avoid numbers and hyphens.
- Research domain ideas using a Thesaurus.
- Use a fitting domain name extension.
- Protect and build your brand.
- Do not delay
Make Your Domain Easy To Memorize
With millions of domains being registered, having a memorable domain is crucial. Once someone has heard your domain name it should not easily leave the person’s memory.
Make Your Domain Name Easy To Pronounce
Your domain name should also be easy to pronounce. Use words that are known to the audience. Avoid using slangs.
Make Your Domain Name Easy To Type
Its very important to Find a domain that’s easy to type. If you use slang (4 instead of for) or words with multiple spellings (express vs. xpress), it might be harder for customers to find your site. Consider how easy it would be for people to type your domain when they hear it over the radio.
Keep It Short
If your domain name is long and intricate, you risk customers mistyping or misspelling it. So keep it short and simple.
Unless you are building a unique brand name that would handle so many things like Google and Jumia, it is best to use keywords that describe your business and the services you offer. For example, if you’re a fridge repairer, you may want to register fridgeRepair.com or fridgeRepairer.com.Try to include the keywords that people enter when searching for your products or services. This will help to improve your rank on search engines (which increases traffic).
Make It Domain Unique
Make sure your domain name is no where close to your competitors domain name. Make your domain stand out.
Localize Your Domain
If you are building a business that’s local to your community, consider including your city or state in your domain name to make it easy for local customers to find and remember. For example: lagosfridgeRepair.com.
Try buying a geographical domain extensions that are unique to your community. Example: .ng, .com.ng.
Avoid Numbers and Hyphens
People often misunderstand numbers and hyphens. When heard over the radio for instance, people don’t know if you’re using a numeral (4) or it’s spelled out (four), And if there is an hyphen, they may just misplace or forget the dash.
Research domain ideas using a Thesaurus.
Spending time researching a unique name to use for your business is worth the while. If the term you have in mind is not possible to be registered, you can use a thesaurus to look for similar words that describe your business.
Use a fitting domain name extension.
Domain name extensions are suffixes, such as .com or .net, at the end of web addresses. These can have specific uses, so make sure to choose one that works for your business. The .com domain extension is by far the most popular, but because of the competition it can be tough to get a short and memorable .com domain name.
However, there are so many other domain extensions that you can use.
- .co : an abbreviation for company, commerce, and community.
- .info : informational sites.
- .net : technical, Internet infrastructure sites.
- .org : non-commercial organizations and nonprofits.
- .biz : business or commercial use, like e-commerce sites.
- .me : blogs, resumes or personal sites.
Protect and build your brand.
You can protect your brand by purchasing various domain extensions, as well as misspelled versions of your domain name. This can be expensive but it prevents competitors from registering other versions and ensures your customers are directed to your website, even if they mistype it.
Do not delay
Once you type your hard though out domain name in the domain search registry form, ensure you buy it immediately. If not, it may not be available for you in few moments time. Usually, what you type on the domain search form becomes a suggestion for other people who are also searching for domains with the same keyword. If you’re having trouble finding an available name, many domain suggest alternate names that you can choose for your business.